Effective Internal Communications

Case Study

Effective Internal Communications

Even if the senior leadership took the theory of managing by walking around to heart, they would not be able to engage with every single team member consistently. The alternate is to have their voice travel without anyone leaving their seats. See how we implemented a regimen of regular internal communications at our customer…
Problem Definition Solution Description Results
With growth comes the need to manage a larger number of employees. It is important to regularly and consistently communicate with internal stakeholders so that they in turn may carry the correct message to partners, vendors, and customers.
The internal communications are sent by multiple departments or their heads. The bulk of the communications came from three sources: 1. HR 2. Administration and 3. IT. It was decided that each of these would be given a specific look & feel and branded separately so that it was easy to recognise and there were specific placeholders for relevant information. We therefore developed names / logos for the three key departments - 'People Matter' for HR, 'Shop Talk' for Administration and 'IT Updates'. We then looked at the common use cases within each and developed separate templates that reflected the brand identity of the company and the specific communication offerings of the department- e.g. introduction of new employees, office announcements etc. These were then standardised and handed over to the respective teams as PowerPoint templates that could be edited and sent as static mailers (jpegs). Each team was trained in the editing process so that all users are proficient in the use.
The management and department heads were very pleased with the names and templates and the fact that the PowerPoint templates had been designed keeping in mind easy usage. We also received positive feedback from the recipients, i.e. the employees.

Project Details

  • SME, Family Owned Group, Govt. Semi Govt., Banking & Fin. Serv., Mid-Sized Regional Biz, MNC
  • Human Capital Management
  • Vikram Sivaramakrishnan
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