Insights

Private label

The rise of the private label?

The rise of the private label? For some time now we have seen hypermarket and supermarket chains entering certain fast moving categories that are represented on their shelves, essentially competing with their own customers, while offering consumers a suite of ‘quality’ at a ‘better value’. The thinking is simple and is an absolute win-win for […]
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White man surrounded with arrows thinking about HR consultancy in Dubai

The Jargon Trap

The Jargon Trap Rajesh Khanna in and as ‘Anand’ got it right in the eponymous movie…why confuse everyone with terminology that sounds like an admixture of Greek, Latin, and Mayan, that too on steroids? While his intent might have been to hide the truth and/or allay fears, he simplified the truth to make it palpable […]
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Image of a light bulb having an idea about cost reduction

The BIG idea

The BIG idea We are all out there in search of that big transformative idea, the one that will catapult our brand or business to an unassailable leadership position. In many cases we are constrained by the budgets and feel a little short-changed at having achieved less than we envisioned. Here’s a story that helped […]
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Climbing the content mountain

Climbing the content mountain Look around and you’ll see that everyone is focused on ‘creating’ content. Even those who pride themselves on being ‘passive’ consumers of content who seem to be lurking on social media and WhatsApp groups with little to say except to ‘like’ and sometimes ‘share’. As business owners, brand custodians and professionals, […]
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What is a brand?

What is a brand? A rose by any other name would smell as sweet…  or would it? In our earlier article we spoke about the importance of creating a personal brand. To reiterate, this concept is more important than ever in today’s world.  But what is a brand? In simple terms, a brand is whatever […]
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Building a Personal Brand

Why a Personal Brand How to stand out in a crowd? Brands are important to set products and services apart and get them noticed, and the same philosophy applies at a personal level. Our brand is an easy way to tell our audience who we are, what we stand for, and most importantly, what we […]
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Two professionals, one writing on his note pad and one looking at the computer discussing about business transformation services

Managing A Crisis

Managing A Crisis By its very definition, a crisis is something no one could not have seen coming. Crises are fundamentally unpredictable and in a perfect world, we would never have to deal with them. But crises do happen, and it is our duty to continue with life to the best of our abilities. Fortunately, […]
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Cost management strategies by cost reduction consultants

Cost Management – What Works and What Does Not

Why Cost Management What Works and What Does Not In the current business environment, businesses are under increasing pressure from reduced volumes, reduced prices and increasing competition. Today selling price is determined by market factors – demand & supply. Given the reduction in demand and the increase in supply, it is no wonder businesses find […]
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