Associate Director – Marketing Services
Vikram believes that the marketing of brands needs to serve the needs of the business. Effective communication or outreach programmes need to deliver to specific business goals and be clearly aligned to business strategy. His interest is in recognising the specific interests of the audience that needs to be served by a brand, service or corporate and then build communication that helps attain immediate to long term business goals.
As the Associate Director – Marketing Services, Vikram is uniquely placed to help brands, services and companies aspire to the next level with a structured solution set that straddles Brand Management, Brand Strategy, Content Strategy, Advertising, Digital Marketing, Social Media Marketing, Campaign Management, Content Development & Production.
Vikram is a Bachelor of Engineering (Electronics & Communication) from Manipal Institute Of Technology (Manipal, India) and holds a Master’s in Business Administration degree from the Faculty Of Management Studies (FMS), (University of Delhi, India).
He also has a certification in Search Engine Optimisation from University of California, Davis through Coursera. He is also undergoing the IBM Data Science Professional Certificate programme on Coursera.